Buying silver jewelry online in India has never been more accessible — or more confusing. With thousands of sellers across Instagram, Shopify stores, and marketplaces, it can be genuinely difficult to tell the difference between authentic 925 sterling silver and cheap silver-plated brass that turns your skin green in a week.
This guide cuts through the noise. Whether you are buying your first silver piece or building a collection, here is everything you need to know before you checkout. If you want to skip straight to shopping, you can browse our full 925 sterling silver collection here.
Why Sterling Silver Is the Standard for Quality Jewellery?
Not all silver is the same. The term "silver jewelry" covers a wide range — from 999 fine silver to 925 sterling silver to silver-plated pieces where only a thin layer sits over a base metal like brass or copper. For a full breakdown of every silver type, read our complete guide to 925 vs other silver types.
Sterling silver (marked as 925) is the gold standard for wearable jewellery. It contains 92.5% pure silver and 7.5% alloy — giving it the strength needed for rings, necklaces, bangles, and chains without sacrificing the natural beauty of silver.
Pure 999 silver is too soft for everyday jewellery. Silver-plated pieces look identical at first but fade and discolour quickly. 925 sterling silver hits the right balance: durable, beautiful, and genuinely valuable.
Key Purity Levels at a Glance
• 999 Fine Silver: 99.9% pure — too soft for daily wear jewellery.
• 925 Sterling Silver: 92.5% pure — the industry standard for quality jewellery.
• 800 Silver: 80% pure — used in some antique and European pieces.
• Silver-Plated: Thin silver coating over a base metal — not real silver.
• Silver-Filled: Thicker coating than plated but still not solid silver.
Understanding Hallmarks: The First Thing You Check
A hallmark is a stamped mark on the jewellery that certifies its metal purity. In India, BIS (Bureau of Indian Standards) oversees the hallmarking of silver jewellery to protect buyers from fraud. Our guide on how to tell if a silver necklace is real covers exactly what to look for.
When you buy sterling silver jewellery online in India, look for:
• 925 stamp: The most common mark confirming 92.5% silver purity
• BIS hallmark: Indicates BIS-certified purity — a legal standard in India since 2000
• Assay office mark: Shows which testing centre verified the purity
• Jeweller's mark: Unique identifier of the specific seller or manufacturer
What to Look for in an Online Silver Jewelry Listing?
1. Metal Purity Clearly Stated
The listing should explicitly state "925 Sterling Silver" or "92.5% silver." If the purity is not stated, it is likely silver-plated.
2. Weight of the Piece
For silver chains and bangles especially, the gram weight significantly affects price. A heavier piece uses more silver and costs more — this is expected and correct.
3. Making Charges
Indian silver jewellery is typically priced as: silver weight cost + making charges + GST. Making charges cover craftsmanship. Handcrafted, filigree, or stone-set pieces carry higher making charges — this is legitimate.
4. Correct Sizing
Before buying silver rings or bangles online, always check the seller's size guide. At Topco Silver, we provide a detailed size chart for rings, bangles, and bracelets to help you order confidently.
5. Product Photos
Quality sellers provide multiple photos of the actual piece from different angles, including a close-up showing the hallmark stamp. Listings using only stock renders should be approached carefully.
5 Red Flags to Avoid When Buying Silver Jewellery Online
- No purity mentioned: Any legitimate silver listing will state 925 or sterling silver clearly
- Prices too low to be real: Sterling silver has a real commodity price. A "925 silver" bangle under ₹150 is almost certainly plated
- No return or exchange policy: Reputable sellers allow returns on sizing or defect issues
- No seller details or address: Legitimate sellers should be identifiable businesses
- "Anti-tarnish" guarantees on cheap pieces: All silver tarnishes with time — extraordinary claims on low-priced items are marketing, not chemistry
Have questions about any specific piece before buying? Our FAQ page answers the most common questions, or contact us directly and we will help.
How to Compare Prices? What Is Fair for 925 Silver in India?
Silver commodity price: India's silver market rate typically sits between ₹80,000 and ₹1,00,000 per kilogram in 2025. This means 10 grams of silver costs approximately ₹800–1,000 in raw material alone.
For a finished 925 sterling silver ring of 3–5 grams: expect to pay ₹600–1,200 for raw silver + ₹200–600 in making charges + GST. A fair total price for a simple sterling silver ring in India is typically ₹900–2,500 depending on design.
For a sterling silver chain of 5–10 grams: prices typically run ₹1,500–4,000 depending on length, style, and brand. Browse our silver chain and necklace collection for a real-world pricing reference.
Choosing the Right Seller: What Makes a Trustworthy Online Silver Jewellery Store
- Verified brand or registered business: Look for GST numbers, registered company details, or known brand history
- Consistent product photography: Real photos of actual pieces, not generic silver jewellery stock images
- Customer reviews with photos: Genuine buyer reviews that mention delivery, quality, and sizing
- Clear size guides: Specific ring and bangle sizing charts, not generic ones
- Responsive customer support: Test this before buying — a seller who responds quickly to a sizing question will handle returns properly too
A Quick Pre-Purchase Checklist
1. Does the listing say 925 sterling silver or specify the exact purity?
2. Is the gram weight listed and does the price make sense for that weight?
3. Are there real product photos showing the hallmark stamp?
4. Have you checked the size chart for rings and bangles?
5. Does the seller have a clear return and exchange policy?
6. Are there genuine customer reviews, ideally with photos?
7. Does the price fall within a realistic range for authentic 925 silver?
Caring for Your Silver After You Buy
Once your piece arrives, proper care keeps it shining for years. Read our guides on how to take care of silver jewellery and how to clean silver jewellery at home to keep every piece in perfect condition.
Final Thoughts
Buying authentic silver jewellery online in India is not difficult once you know what to look for. At Topco Silver, every piece is made in 925 sterling silver with BIS hallmarking, clear product photography, and transparent pricing. Explore our full collection here.